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News and Press

PRESS RELEASE
For Immediate Release
June 18, 2014

Swain Destinations Curates Community Touch Points Throughout South Africa


Partnership with USTOA Shares “Live Like a Local” Experiences


(Philadelphia, PA – June 17, 2014) Swain Destinations joined with The United States Tour Operators Association (USTOA) to present “live like a local” moments through a thoughtfully curated collection of experiential videos, part of USTOA’s Travel Together campaign.

Swain Destinations took travel expert and video journalist Kelley Ferro through South Africa for immersive cultural experiences, capturing the essence of life in this historically-rich locale. Each video shares a number of local connections accessible through Swain Destinations. From the Madalika Craft Center where unemployed women earn income by hand-crafting glass beads to the culinary education program geared towards local youth, Swain Destinations creates community touch points for travelers.

The series of videos delve deeply into five aspects the region—Food & Wine, Customized Experiences, Luxury Safaris, Conservation, and Living like a local— highlighting Cape Winelands’ renowned Pinotage and Chenin Blanc, addressing efforts to preserve endangered cheetahs, and noting Cape Town’s blossoming culinary scene.

Travel Together videos can be found at bit.ly/SwainUSTOA. Follow the adventures on Twitter by using #traveltogether.

USTOA’s Travel Together campaign provides insider looks at travelers sharing singular experiences, allowing them to meet with shopkeepers, learn how to make native foods, share a meal with a family in their home, see how carpets are woven, explore the backroads and even visit local schools, among so many others. More information about Travel Together destinations can be found at www.ustoa.com/travel-together


Kelly Snyder/Anna Gaidaenko
Wagstaff Worldwide
ksnyder@wagstaffworldwide.com
agaidaenko@wagstaffworldwide.com
323.871.1151